I am sad today.. I heard that Just Cross Stitch and Sampler & Antique Needlework has been acquired by Annie's Publishing.
If my blog friends did not know, I worked for Hoffman Media for 12 years as a model stitcher in the late 80's and 90's. I stitched many projects in both magazines along with kits and leaflets. I hope that they will continue the Christmas and Halloween issues. I know that Phyllis' son Eric is EVP and here is a quote from him.
"This transaction accomplishes some strategic initiatives we began working on a couple of years ago," said Eric Hoffman, EVP and COO of Hoffman Media.
"Hoffman Media will be more focused than ever, and will continue to build our business around cooking, entertaining and women's lifestyle special interest categories.
"We believe Annie's is the perfect company to take the cross-stitching brands to the next level and truly wish them the best in their continued success."
Here is the link about this bit of news.
I am sad about this because, I am wondering if this is sign that the cross stitching industry is being downsized like everything else. Hoffman Media was located in Alabama and our state used to have a lot of cross stitch shops. JCS even had a shop located in Birmingham. Birmingham alone, had about 4 shops. We now maybe, have 4 shops listed in the whole state of Alabama. I am beginning to think that cross stitch is not as popular in Alabama as it used to be. People are more into sewing kids cute clothes and making crafts with burlap. There seems to be a lot of specialty fabric shops popping up in my area.
The shops that are open in some states have to sell through the Internet to keep their doors open and pay overhead cost. I will confess.. I have to buy off the Internet. Why, because it is a two hour drive to the nearest shop.. Two hours there and two hours back plus gas prices.. I can order from my chair and pay a small shipping charge. I would rather drive to the shop and see all the charts, floss, fabric and doodads in person. I will buy more when I go in a shop.. I also try to find shops when we are vacationing.
I also wonder if cross stitch, is going to become something of a lost art?... Look at crewel work, or embroidery. It has all but disappeared. I can say my daughter knows how to cross stitch. She is not into it, but I did my duty of teaching her! lol Cross stitch has great designers with great ideas. I hope they never stop designing. I live to stitch!
It seems that Hoffman Media is staying with Southern Lady, Tea Time, Paula Deen, Phyllis Celebrate and Victoria. I guess that cooking and entertaining is their money makers. If you read those magazines, I do.. They are full of big color advertising pages. A lot of advertising and more advertising.... Mostly Advertising... As a cross stitcher, why do I feel betrayed? It is like a divorce... lol
I just hope that Annie's keep the Christmas and Halloween issue...
I will wait and see how it turns out. I just bought my November and December issue today.. and came home to this news...
Going to open my magazine and read it. Till Later......